International Games Broadcast Services (IGBS), a joint venture between HBS and IMG Media, will be the host broadcaster for Rugby World Cup 2019TM Japan. After the record-breaking audience numbers for the Rugby World Cup 2015TM, Japan is also set to break new ground as the host of the first Rugby World Cup™ in Asia.
Bringing its innovative and immersive approach to broadcasting and a lifetime of experience in major event host broadcast services, IGBS will be responsible for the world feed delivery to Rights Holding Broadcasters (RHBs). This includes production innovation and content creation for one of the world’s biggest sporting events.
For the first time, all 48 matches of a Rugby World Cup™ will be produced in multiple formats, with UHD/SDR (4K), 1080p and 1080i all available. In addition to the traditional World Feed, RHBs will have access to uninterrupted live feeds to complement their studio operations, plus access to action clips during the match to enhance their analysis and programming. Dedicated RWC ENG Crews will provide content from around the country, the tournament and the competing teams. All the live and ENG content will be available via the World Rugby™ Media Server, with logged rushes plus some post produced features all available for RHBs’ programming, be it a traditional broadcast or online offering.
Also new for 2019 is the Match Day Preview Show, which will look ahead to the next day’s games. This combined with the live matches and the daily highlights show will offer RHBs access to all-day programming.
In recognising the need to support RHBs with their social media requirements, World Rugby will introduce a specific content package to promote the event on a variety of social media platforms, with short-form content, Infographics and 360° Virtual Reality (VR) clips all made available.
The decision to appoint a specialised host broadcaster for the first time reflects World Rugby’s commitment to the highest standards of ground-breaking production and consistency between tournaments, which will promote audience-engagement and inspire a new generation of rugby fans.