Broadcast Academy

The Broadcast Academy was created with the purpose to offer a broadcasting legacy by HBS. The organisation has been at the forefront of innovation in the field of broadcasting since 1999 and has acquired the skills and knowledge by working with the best in the industry.

To share this knowledge and improve sports broadcasting standards globally, the Broadcast Academy has been delivering its programmes in more than 20 countries around the world. It has trained several thousands of TV professionals from various fields since its inception in 2007.

The objective for the Broadcast Academy is to:

  1. Share the knowledge and experience of best industry practices
  2. Standardise the skills to ensure consistency across coverage
  3. Develop and Improve TV broadcasting skills pool
  4. Deliver hands-on experience environment to assist learning

The Broadcast Academy is unique in its approach as it relies on professionals to help other professionals develop and improve their broadcasting skills. The training is customised to suit its audience with focus on skills that are relevant to the task, role and the industry.

The Portfolio of courses includes all aspects of TV broadcasting, TV Rights/Marketing & Sports Events, and Media & New Technologies.

The Broadcast Academy uses innovative technology to aid learning like the Live Directing Simulator and its activities are conducted in various forms. Training is delivered in the form of Workshops, Seminar and masterclasses. Our services include consultancies for sports broadcasters to help them achieve their goals of hosting and broadcasting international standard sporting events.