The first FIFA World Cup™ to be held in South America since 1978, the 20th in total, took place in Brazil from 12 June to 13 July 2014. It was the second time Brazil has hosted the event and the first time consecutive tournaments have been played outside of Europe. The project offered a distinct logistical challenge, given the size of the country in comparison to the previous FIFA World Cups™ to which HBS has been assigned as host broadcaster.
Facts and Figures
• 12 host cities: Belo Horizonte, Brasilia, Cuiaba, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador, Sao Paulo
The road to Brazil
HBS kicked off the journey to Brazil with a FIFA Broadcast Information Meeting held on 29 July 2011 in Rio de Janeiro. FIFA, the LOC and HBS took advantage of this opportunity to present the current state of planning and implementation for the 2014 FIFA World Cup Brazil™ to broadcasters who were gathered in Brazil for the Preliminary Draw, held the following day at the same venue in Rio. HBS was Host Broadcaster of the Preliminary Draw, which was produced by TV Globo.
HBS met Media Rights Licensees (MRLs) again at the First FIFA World Broadcaster Meeting (WBM1), held on 24-25 April 2013, before a Second FIFA World Broadcaster Meeting (WBM2) was staged on 8-9 December 2013, just after the Final Draw for the 2014 FIFA World Cup Brazil™. Inbetween these two gatherings was the FIFA Confederations Cup Brazil 2013, which allowed HBS to fine tune elements of its Production Plan and demonstrate several new innovations. One of the final stages of the pre-event preparations was an MRL Venue Tour in March 2014.
For more information on the FIFA Confederations Cup Brazil 2013 please refer to the event-specific section – which can be found here.
The HBS Production Plan for the 2014 FIFA World Cup Brazil™ was based on standards substantially similar to those of the 2010 FIFA World Cup South Africa™, with some innovations and improvements. The Production Plan built on the success and experience of the 2002, 2006 and 2010 FIFA World Cups™, providing MRLs with programming that met the highest standards of quality and innovation.
The multilateral camera plan for the 2014 FIFA World Cup Brazil™ was enhanced from the 2010 FIFA World Cup South Africa™ coverage by the inclusion of a cable system and an aerial (helicopter) camera for all matches (venue infrastucture permitting). A 34-camera plan was used, with two new reverse-angle 6 m cameras – SSM and mainly used for replays – bringing the number up from the 32 used in 2010.
A further development reflected in HBS’ Production Plan is the emergence of the so-called ‘Second Screen’ experience – which relates to methods of watching FIFA World Cup™ coverage by non-traditional means such as mobile, laptop or tablet computer. By 2014, the convergence between the traditional way of watching a sports event – TV – and the new way – multimedia – was significantly more advanced and the way the FIFA World Cup™ is experienced had changed. The 2014 FIFA World Cup Brazil™ was a global multimedia event and the Second Screen user was not bound by the constraints of a TV schedule. Such an event, where so much content is produced already and can be made available to MRLs instantly through the FIFA MAX Server, was the ideal platform for FIFA and HBS to deliver an increased package of multimedia content to their rights holders.
The International Broadcast Centre (IBC) for the 2014 FIFA World Cup Brazil™ was located at the Riocentro exhibition complex in the Barra da Tijuca neighbourhood of Rio de Janeiro.
HBS assisted both FIFA and the Local Organising Committee (LOC) in the bidding and selection process by ensuring that the bidding cities prepared suitable offers, covering all aspects necessary to the construction of a successful IBC.
Riocentro is situated to the west of Rio de Janeiro in the Barra da Tijuca neighbourhood, which is known for its beaches and lakes. With a population of approximately 300,000, and a total area of 165.59 km2, it is considered to be one of the richest and safest parts of the city and is labelled as one of the fastest developing areas within the larger Rio de Janeiro territory.
The Riocentro complex is set to be used as a competition venue for the 2016 Olympic Games, hosting the Badminton, Boxing, Table Tennis and Weightlifting events. The Rio Olympic Park, hosting 13 other events, will also be located nearby in Barra da Tijuca.
The complex is situated 20 km from the Estadio do Maracana venue and is approximately 25 km from Rio de Janeiro-Galeao International Airport. The domestic airport, Santos Dumont, is approximately 35 km from the IBC.
During the event the IBC served as the headquarters for FIFA TV, HBS, FBST, other FIFA Family members and the Media Rights Licensees. To accommodate all IBC users, Halls 3, 4 and 5 of the Riocentro complex were used.
HBS World Cup Project Organisation Chart
Note: For all HBS projects an event-specific organisational chart is produced.