Infront acquires majority shareholding in Omnigon
Infront Sports & Media, HBS’ parent company and the leading international sports marketing company, has acquired a 51 percent stake in Omnigon, one of the leading digital services firms within the sports and entertainment industries.
Complementing Infront’s existing digital service capabilities, Omnigon retains its current brand identity and will continue to operate as a stand-alone entity. The successful management team, led by CEO Igor Ulis, will remain.
Omnigon will contribute its proven expertise, technological and creative know-how to the Infront Group’s digital expert unit and its extensive product portfolio. The solutions developed by the Group include dedicated content, production and technological expertise, provided through Infront’s digital media and post production department as well as its subsidiaries Host Broadcast Services (HBS) and Omnigon.
In the past few months, Infront and Omnigon have collaborated on several key projects as part of a strategic partnership signed in October 2015.
Work is underway to develop a new app for the German Football Association’s DFB Cup and provide digital services to Lega Serie A. Leveraging Omnigon’s experience from projects with the largest properties in the North American sports market, Infront and Omnigon will continue working together to design and build scalable, innovative digital platforms that enhance the fan experience everywhere, increasing the loyalty and engagement of the fans while building additional revenue streams for the partners.
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