Over recent months and years, users around the world have seen their sports viewing habits evolve. Today’s sports fan is a digital and mobile producer / consumer of media content. He feels no longer bounded by the constraints TV programming and schedules.

New devices and quasi-permanent connectivity have rapidly transformed the sector and pushed sports broadcasters and organisers to rethink their strategies.

HBS follows closely the changes within the market and adapts the final offer of services accordingly. In addition to basic services such as match streaming, video on demand (VoD), near-live clip-based content and other data-driven products, HBS continues to offer some ground-breaking new services and turnkey solutions in order to complement and enhance the broadcast of an event.

One developing innovation is Virtual Reality (VR), while another is the growing interconnection between devices. These developments – along with others in the pipeline – are being included progressively in HBS’ proposals as they become relevant to sports viewers.

Alongside these multimedia solutions, HBS is proud to continue placing innovations at the heart of its industry. The 2006 FIFA World Cup Germany™ was the first ever to be delivered entirely in High Definition, whereas the 2010 FIFA World Cup South Africa™ saw the first ever FIFA World Cup matches broadcast in 3D. The 2014 FIFA World Cup Brazil™ saw HBS push the boundaries of broadcast technology with the live 4K coverage of three matches of the tournament. This 4K format offered four times the resolution of HD, allowing for astonishingly detailed images. For the 2018 FIFA World Cup Russia™, VR was made available as a live stream in 180° and 360° video on demand (VoD), which offered a unique, immersive experience that allowed users an unparalleled view of the stadium.