The Emmy Award is the most distinguished trophy in American broadcasting, which is why it was such a great achievement for ESPN to win three of them for its broadcast of the 2010 FIFA World Cup South Africa™. In addition to awards for Writing and Music, ESPN claimed the prize in the prestigious Live Sports Special category for its coverage of the Final between Spain and the Netherlands on 10 July 2010 in Johannesburg. ESPN then associated HBS to its win by sending HBS CEO Francis Tellier a copy of the Emmy.

In an accompanying letter, ESPN Senior Vice President and Executive Producer Jed Drake thanked HBS for the efforts of its "tremendous team" and went on to explain that HBS' "superlative coverage was vital" to ESPN's success. HBS and its staff are tremendously honoured to have been recognised in this fashion and would like to thank ESPN for this remarkably elegant display and congratulate the American broadcaster for its well-deserved awards.

From left, HBS FIFA World Cup™ Project Director Jörg Sander, Director of Production Dan Miodownik and CEO Francis Tellier hoist the Emmy during HBS' year-end seminar in Paris last week