Whether providing a full host broadcast production, quality control of coverage, ENG crews/production teams or coordination and project management, HBS is recognised for bringing a tailored solution of the highest possible standard. Years of expertise gained working on the most prestigious sports properties in the world allow HBS’ expert teams to analyse the needs of a particular project and apply creative and reliable methods to ensure high-quality is delivered and that the reputation of the federation or organiser is enhanced.
Innovative solutions to bring the viewer into the action are always high on the editorial agenda, with the application of on-board cameras during the 2015 UCI Track Cycling World Championships in Saint-Quentin-en-Yvelines, France, a prime example of thinking outside the box. Miniaturised cameras installed on the bicycles’ saddle tubes transmitted live images of the race to viewers worldwide, and while such methods are becoming widespread, at the time, it was a major step forward in coverage and delighted hardcore fans of the sport.
It is not all about just throwing more cameras and more angles at the audience, although with previous projects having reached over 40 different cameras for coverage of one match it is safe to say HBS has investigated every avenue of thought in bringing an event to the viewers screen. The primary objective of live sports coverage is to share the action and emotion of the event with those watching around the globe, and to do that in a way which allows the spectator to feel the passion of the athletes and understand the narrative. In this regard, HBS’ work has repeatedly earned high praise and awards for its approach, with content from HBS’ coverage of the World Triathlon Corporation (WTC) winning L’Equipe.fr’s Public Prize for the Best Sport Slow Motion at the Golden Podium Awards in 2012.
Live is king, but what about the hook to bring the eyes to your product in the first place. Hype and review are equally important in establishing and maintaining interest in a major sports event or series. Ensuring that fans are aware and motivated to tune in, and kept engaged with the property outside of the whistle-to-whistle period, cannot be under-estimated. A keen eye for fresh angles and an inventive vision to present them is necessary when hundreds of hours of post-production content is to be generated. Magazine shows telling the story from event-to-event on a global series remind your audience why they have to catch the next step on the journey, while promo clips or profiles keep the scene-setting short and snappy. Again, HBS’ credentials can be seen with the Best Sports Trailer prize awarded for Ironman’s 2011 event in Nice, France.
Your sport, your event, your story… in HBS’ hands the world will see the unfolding drama from as many angles as you wish, with a world-class level of visual story-telling. Captivating, creative content, delivered with the reassurance that comes with decades of experience.