Copa America Centenario 2016

HBS was the official provider and production partner for the historic Copa America Centenario in 2016, providing a wide range of broadcast solutions to support the organiser CONCACAF.

HBS took on the role of complementary “production partner” to CONCACAF, which meant that a select team of experts from HBS supplemented the local operation set up by the organisers.

HBS’ responsibilities included providing guidelines for match coverage host broadcasting, outlining the production plan, organising the pre-production seminars for match directors, supplying essential personnel for the five-match production crews (including three FIFA World CupTM directors), and performing quality-control duties of all matches and feeds. In this role, HBS constantly tried to drive the product forward, erase mistakes and enhance the coverage for every game.

HBS’ development team also provided an online content server for all broadcasters for the first time at a Copa America. Over three months, HBS’ experts from digital and editorial teams developed, built and managed an online server to provide a tool for the rights holders to access additional footage available anywhere in the world. A total of seven Electronic News Gathering (ENG) crews were deployed to cover interviews with players and teams, training sessions, press conferences, as well as capture behind the scenes content. This footage was then distributed through the server to the broadcasters, with notifications of new content sent via email.

Another first for the final of a Copa America was HBS’ decision to include the crowd experience in the traditional match coverage by using small cameras with Radio Frequency (RF) placed amongst the fans. This additional Point of View (POV) content was used by the match director for second run replays and by broadcasters through the Additional Content Feed (ACF), which helped fully immerse the viewer in the football action.

The final match was also produced and distributed live in 4K, with a ten-camera plan working side by side with the 30 cameras of the main HD production. HBS’ contribution included setting the 4K coverage guidelines, producing the 4K specific running order and providing key production staff, such as the match director, an English Guide Commentator, a Coordinating Producer, an EVS Producer and two camera operators. As with the rest of the match feeds, the 4K signal was monitored by HBS Quality Control Producers in Atlanta, Georgia, to ensure the highest technical and editorial standard.