2010 FIFA World Cup South Africa™

The 2010 FIFA World Cup South Africa™ was a landmark occasion for HBS – as it introduced the world to 3D sports broadcasting – but also for the event itself, marking the first time that the competition had been staged in Africa. Taking the tournament to a new and unfamiliar environment presented fresh challenges and ensured it was a job for specialists. However, with a solid Production Plan and a wealth of experience developed over two previous FIFA World Cup™ missions it was a task tailor-made for HBS.

On a broadcast level, the integration of 3D into the Production Plan was a large step forward into the unknown – and a task that had a challenging lead time of just five months for preparation. Fortunately, the decision to go ahead with 3D followed HBS’ involvement in a series of major technological breakthroughs and successful trials over the prior two years. As a result, the FIFA World Cup™ was once again able to drive broadcast innovation, supported by the technical know-how of Sony and HBS.

Facts & Figures

  • Cumulative audience of 26 billion
  • 290 HD broadcast cameras
  • 2,750 hours of feeds produced by HBS
  • 30,000 m² IBC
  • 750 tonnes of freight
  • 1,900 km cabling
  • 30 Interview Studios
  • 50 Presentation Studios