HBS is a TV production partner of the World Triathlon Corporation (WTC), organisers of the Ironman and Ironman 70.3 series. Over a three-year contract, covering 2012 to 2014, HBS will produce annually 14 magazine programmes focusing on Ironman and Ironman 70.3 events held in Europe and South Africa.


The events, consisting of a 3.86 km swim, a 180.25 km bike ride and a marathon 42.2 km run for Ironman and half-distances for Ironman 70.3, take place around the globe between April and the World Championship Finals in Kona, Hawaii each October.

In 2011, HBS worked with the WTC on a consultancy basis to assess the production set-up for Ironman and Ironman 70.3 events. The promotional spot which HBS produced to showcase the Ironman event in Nice, France took second place in the Best Sports Trailer/Teaser category at Sportel’s Golden Podium Awards in October 2011.


The clip can be viewed below and the TV Magazine shows can be viewed on the Ironman Europe YouTube channel. Furthermore, in October 2012 a clip from the HBS-produced Ironman Europe TV Show was awarded L’Equipe.fr’s Public Prize for Best Sport Slow Motion of the year at Sportel Monaco. The winning clip can be viewed here.